Stockmanship & Stewardship, Daytona, and More!

Beef Checkoff News

Save the Date: Stockmanship & Stewardship Coming in July

After having to postpone the event in 2020 due to the ongoing pandemic, the Nevada Beef Council (NBC) is pleased to move forward with its Stockmanship & Stewardship program, a nation-wide educational tour that brings world-renowned clinicians to each location for a top-notch learning opportunity. The Nevada event is slated for July 16 through 18 at the Elko County Fairgrounds.

Producers from Nevada and other western states will be able to enjoy a unique educational experience featuring low-stress cattle handling demonstrations, Beef Quality Assurance educational sessions, industry updates, and cutting-edge operation techniques specific to western producers. The event will also provide opportunities to network with fellow producers and partake in hands-on demonstrations from stockmanship experts Curt Pate and Ron Gill.

The Nevada Stockmanship & Stewardship event is also being held in conjunction with the American National CattleWomen’s WIRED (Women in Ranching Education and Development), allowing cattlemen and women from across the west to benefit from high-quality education on important topics that both events offer.

The Stockmanship & Stewardship program is sponsored by the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, Merck Animal Health, the Nevada Beef Council, and the Beef Checkoff-funded National Beef Quality Assurance program.

Program details and registration will be launched this spring at stockmanshipandstewardship.org. In the meantime, you can contact jill@calbeef.org with questions about the event.


Last Reminder for Board Applications

As a final reminder, the NBC is currently accepting applications for three board seats – one representing the dairy sector, and the other two representing the cow-calf sector in both the Western and Eastern regions of Nevada.

Beef producers representing these sectors who are interested in serving as a council member must submit an application by March 31.

Current board members whose terms are expiring are also qualified to apply. Applications are available at nevadabeef.org, or please call 877-554-BEEF (2333) to request an application be mailed or e-mailed to you.


Beef on the Menu at Daytona

Beef. It's What's For Dinner 300As Daytona International Speedway officially opened its NASCAR season in February, there was something familiar about the historic 40th season-opening race held at the 2.5-mile venue. The opening race was dubbed the Beef. It’s What’s For Dinner.® 300, and helped drive in the NASCAR Xfinity Series on February 13, the day before the 63rd annual DAYTONA 500.

The Beef. It’s What’s For Dinner.® 300 was the continuation and expansion of a partnership between Daytona International Speedway and the Federation of State Beef Councils, which is housed at the National Cattlemen’s Beef Association (NCBA) and works on behalf of the Beef Checkoff as a consumer-focused, producer-directed organization representing the largest segment of the nation’s food and fiber industry. The Federation works to represent the interests of the nation’s cattle farmers and ranchers, to ensure consumers have continuous access to great tasting beef that Americans know and love, and rely on as part of a healthy, balanced diet.

This year’s event was preceded by other partnerships between the two organizations. In 2020, the Daytona International Speedway produced “Race Day Recipes” on digital channels in which Speedway President Chip Wile demonstrated his beef grilling expertise to showcase the NASCAR experience – especially to campers and tailgaters who love to enjoy delicious beef recipes as part of their celebration of NASCAR events.

At press time for this update, the Beef. It’s What’s For Dinner.® 300 was still on the horizon, so stay tuned next month for more details on beef’s front and center role in this popular event!


By Nevada Beef Council Staff