As I sit around in the idle hours of evening darkness beginning about 3:30 PM this winter, I scan through Netflix trying to find something to watch. I stumbled across a mini-series called Suits.
It’s moderately clean by today’s standards and engaging enough to stay hooked on (and it’s NOT woke). The plot is a high-end corporate lawyer at a large law firm in New York City and he hires a very intelligent young man with a photographic memory that faked his way through law school. The high-end Lawyer (Harvey Specter) has nothing but the elite in his life, fancy sports cars, $12,000 custom tailored suits and billion-dollar deals. Hollywood’s idea of how to show class.
Now how does this pertain to the cattle business, you may ask? Every time that the lawyers of the firm go out for dinner to celebrate or want to impress and “close” a high-end client they go have a steak. As Hollywood shows first class meals you see high end steakhouses, filets, t-bones, rib steaks, red wine and them talking about how great the steak is. The thing that I catch myself thinking about while watching this is the fact that even Hollywood knows for the best dining experience you can get- you go have a STEAK. Steak is the standard of the best.
Our industry has worked very hard to build the best dining experience you can have and accidentally or on purpose set the Standard! Even considering the liberal wokeness of the TV industry, they recognize the eating experience of a great steak. As I’m headed out this morning to feed my cows, grumbling about the cold, I find a sense of pride knowing where my product is headed and what it means – Steak is the Standard of great eating!
Hanes Holman
President
Nevada Cattlemen’s Association