Garlic & Herb Steak Salad (click image above for recipe!)
March marks National Nutrition Month, a time dedicated to highlighting the importance of making informed food choices and developing healthy eating patterns. For Nevada’s cattle ranchers, this month is a perfect opportunity to see how your Beef Checkoff investments are making a difference in promoting beef as a nutritious part of a balanced diet.
The Nevada Beef Council (NBC) is proud to represent the hard work and dedication of our state’s producers by ensuring that beef’s nutritional value is recognized when presented to Nevada consumers and supported by research. Through strategic initiatives, the NBC works to promote beef’s nutritional benefits to consumers, health professionals, and thought leaders.
Investing in Nutrition Research
One of the primary ways your Beef Checkoff investments are put to work is through ongoing nutrition research. Recent studies funded by the Beef Checkoff, including the Beef WISE study conducted by the University of Colorado Anschutz Health and Wellness Center, show that lean beef can support heart health and help maintain muscle mass, both of which are vital components of a healthy lifestyle.1 These findings are shared with dietitians, physicians, and fitness professionals, positioning beef as a trusted source of high-quality protein, iron, zinc, and B vitamins.
“The research supported by the Beef Checkoff emphasizes what ranchers have known for generations: beef is a nutrient powerhouse,” said Nevada Beef Council Executive Director Bill Dale. “By sharing these findings with health professionals and the public, we’re helping to ensure beef remains a trusted choice at the dinner table.”
Reaching Health Professionals Across the State
Kicking off 2025, the NBC is expanding its outreach to medical offices across the state to share the latest research on beef’s nutritional benefits. By providing physicians and healthcare professionals with credible, research-backed information through beef toolkits, the NBC helps ensure beef remains a trusted source of protein for patients looking to maintain a balanced, nutrient-rich diet.
The NBC’s efforts focus on key areas such as nutrition for infants, toddlers, and teens, as well as the role of lean beef in supporting heart health. By addressing these specific life stages and health priorities, the NBC highlights beef’s versatility and importance in promoting overall well-being.
Celebrating Producers’ Impact
As a Nevada cattle rancher, you play an essential role in producing the high-quality beef that fuels these efforts. Your dedication to raising cattle is the foundation of every checkoff-funded initiative.
Together, we are ensuring that beef’s nutritional benefits are recognized and celebrated, not just in March, but year-round.
1. Sayer DR, et al. Equivalent reductions in body weight during the Beef WISE Study: Beef’s Role in Weight Improvement, Satisfaction, and Energy. Obesity Science & Practice. 2017; 298-310.
by Nevada Beef Council | Courtesy of the Cattlemen’s Beef Board