Nevada Beef Council Partners with Reno Aces to Shine a Spotlight on Cattle Ranchers and Beef Producers
What’s better than beef and baseball? Beef, baseball, and beef promotion! The Nevada Beef Council (NBC) is running a promotional campaign with the Reno Aces Minor League Baseball team this season during home games at Greater Nevada Field from May through September, 2023. The five-month campaign focuses on two distinct but connected messages: the nutritional benefits of beef, and ranchers’ commitment to sustainability and animal care.
“The people of Nevada have questions about how ranchers do what they do, and how they care for their cattle,” said Annette Kassis, Director of Consumer and Brand Marketing at the NBC. “We’re using this opportunity to introduce Nevada baseball fans to a family whose ranching practices demonstrate what it means to care for their cattle and care for the land day in and day out, 365 days a year.”
The centerpiece of the campaign is a :20-second video featuring the family of Fulstone Ranch, a Nevada ranch recently named a regional winner of the 2022 Environmental Stewardship Award. The award annually recognizes outstanding stewardship practices and conservation achievements of U.S. cattle producers from across the nation. Regional and national award winners, like Fulstone Ranch, have been commended for their commitment to protecting the environment and improving fish and wildlife habitats while operating profitable cattle operations. The :20-second video—played without sound but with text-on-screen—appears on twelve video screens located throughout the concourse of the ballpark.
On the nutrition side, four digital kiosks in high-traffic areas are featuring a protein benefits infographic focusing on how high-quality lean protein can be part of a heart-healthy diet, protein’s role in strength, muscle-building, and recovery, and beef as a complete, high-quality protein. The infographic, which uses athletic performance to drive home the message, provides research-based beef nutrition topics in a format that is memorable and easy to understand.
Both the :20-second video on the concourse, and the infographic on the kiosks include the Nevada Beef Council logo and play on an approximate 9-minute loop throughout Reno Aces home games.
“We hope that by featuring a Nevada ranching family that has been nationally recognized for their ranching practices and stewardship, Nevadans will take a fresh look at who raises cattle in their state and what it takes to safely, carefully, and sustainably bring beef to their tables,” Kassis said. “Now THAT would be a home run.”
For more information about the NBC, visit NevadaBeef.org
