The start of the new year brings exciting new momentum and new initiatives for beef promotion in Nevada. The Nevada Beef Council (NBC) ended the year in Reno, Nevada, with the Nevada Cattlemen’s Association at their annual convention. This included a productive meeting with Nevada Beef Council board members, where the 2022 programs were evaluated, and the 2023 budget and promotional projects were approved. This collaboration with the board members who represent Nevada’s cattle farmers and ranchers ensures that the direction of beef promotion in Nevada is guided by those actively involved in Nevada beef production.
For 2023, the Nevada Beef Council plans to amplify its nutrition efforts and beef nutrition messaging by targeting family physicians, nurses, and registered dietitians. In addition, beef promotional efforts will utilize the latest consumer insights to reach Nevada consumers through foodservice and retail marketing channels, connecting with consumers through a variety of marketing media.
Nevada’s beef farmers and ranchers will have the opportunity to read about these programs in trade publications in the coming months, as program results are collected. Be sure to look for Nevada Beef Council updates in this publication throughout the year. Happy new year!