NBC Welcomes New Producer Relations Manager
Manager of Producer Education and Engagement
The California and Nevada Beef Councils are excited to announce the hiring of Makenzie Neves as Manager of Producer Education and Engagement. This position coordinates producer education, engagement, and communication efforts for both councils.
A California native, Neves grew up on a dairy in the Central Valley. She is a graduate of California State University, Sacramento, where she earned her bachelor’s degree in communication studies, public relations and minored in global engagement and leadership. Neves recently graduated from Texas Tech University with her master’s degree in agricultural communications.
“As a third-generation agriculturalist, I’m thrilled to join the California and Nevada Beef Councils,” Neves said. “I grew up admiring these producers, and I’m looking forward to working with them and continuing strong relationships between the councils and the producers we represent.” Neves also plans to find new, innovative ways to reach more producers.
“We are excited to add Makenzie to our staff as our point-person for producer education and engagement. Her background in the dairy industry will add a new dimension to the position as we move forward into 2022,” said Bill Dale, Executive Director of the organizations.
Beef – Part of a Healthy Diet All Year Long
We’re into the second month of the year, which means that for some, those New Year’s resolutions have already fallen by the wayside. But for those who are sticking to those 2022 goals, especially goals that included a healthier, well-balanced diet, then we’ve got good news – beef plays an essential role in many healthy diets as an authentic high-quality protein with 10 essential nutrients.
Most healthy diets have a lot of commonalities: they incorporate a variety of nutrient-rich foods, emphasize high-quality protein sources, encourage plenty of vegetables and fruit, and are balanced with fiber-rich, quality carbohydrates. Incorporating beef into such a diet provides an excellent source of protein (one 3 oz. cooked serving of beef provides 25 grams, roughly 50% of your daily value) and essential nutrients such as B-vitamins, zinc, and iron that support an active and healthy lifestyle.
Considering the important role that beef can play in a variety of diets, the team behind Beef. It’s What’s For Dinner. has compiled a number of beef recipes that fit perfectly into a variety of diet trends, including low-carb, keto, paleo and gluten free diets. Learn more at BeefItsWhatsForDinner.com/nutrition/diet-trends.
Beef Front and Center for NASCAR Season Opening Race
The Federation of State Beef Councils, on behalf of the Beef Checkoff, has once again partnered with the Daytona International Speedway to sponsor the 41st season-opening race for the NASCAR Xfinity Series – the Beef. It’s What’s For Dinner.® 300. The event is set for Saturday, Feb. 19, 2022, one day ahead of the legendary DAYTONA 500.
“Just like the great racing legacies, farmers and ranchers have a legacy, also passing it down from generation to generation, and that’s why we’re so excited to once again sponsor this premiere sporting event and showcase America’s hard working beef farmers and ranchers,” said Clay Burtrum, Federation Division Chair for the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff. “Continuing this partnership for a second year allows us to build on everything we developed in year one and expand our footprint even further – from tailgating to the big screen – beef is the star.”
While funding for the sponsorship comes from the Federation of State Beef Councils, the national Beef Checkoff will support the effort with staffing and promotional work through their contractor, NCBA. From commercial production to social media promotion and traditional media outreach, Beef. It’s What’s For Dinner. will be back on the racetrack and in the national spotlight.
The 2022 Beef. It’s What’s For Dinner.® 300 continues a the relationship between the Beef Checkoff and Daytona International Speedway. In 2020, the track produced “Race Day Recipes” on their digital channels, showcasing Speedway President Chip Wile and his beef grilling expertise. Following a great response and seeing NASCAR’s clear love of beef, the Beef. It’s What’s For Dinner.® 300 was born in 2021.
The Nevada Beef Council works on behalf of beef producers to increase beef demand through consumer outreach and education.
NBC Leadership at Work for You
Nevada Beef Council Board
• Jay Dalton, Wells, Chair (cow-calf)
• John Jackson, Tuscarora, Vice Chair (cow-calf)
• Keri Pommerening, Smith Valley, Secretary/Treasurer (cow-calf)
• Annalyn Settelmeyer, Gardnerville (cow-calf)
• Ted Christoph, Fallon (dairy)
• Bernard Petersen, Ely (cow-calf)
• Lucy Rechel, Yerington (feeder)