“2024 will bring new opportunities, projects,
and investments to benefit California cattle producers.”
The Cattle Council is blessed to wrap up another successful year. As we head into 2024, we have a lot to be thankful for and a lot to be excited for next year. The Cattle Council is now going into its fourth full year in operation and has made great strides in accomplishing the work we have set out to do. Looking back through 2023, the Cattle Council launched a series of new projects and completed several. Specifically, the Cattle Council launched an aggressive public affairs campaign centered in the Capitol region but expanded throughout the state over the course of the year. The campaign benefited all three industry segments – ranching, cattle feeding, and dairy – and discussed the unique benefits of each segment to our state and local communities. The pinnacle of the campaign was a series of TV commercials that ran during local news broadcasts. Data shows that local news broadcasts are still heavily watched by local community members and provide an effective way to reach these audiences. In addition to live TV, the campaign ads were also delivered via the internet, social media, and paid TV subscription services.
WATCH: calcattlecouncil.org/calresilient-2023/
Looking forward to 2024, the Cattle Council board of directors last week reapproved a series of projects that directly support cattle producers across the state. These projects are in collaboration with the California Cattlemen’s Foundation and Western United Dairies Foundation to offer regulatory and technical compliance services to beef and dairy producers. Please note that these services are provided to all cattle producers regardless of their membership in any one trade association. In addition, a series of communication projects were also refunded for 2024, including projects like the production of Stories from Cattle County. Stories from Cattle Country is a bimonthly podcast that is professionally produced to provide stories that interest members of the public in learning more about the cattle industry, the challenges we face, and our viewpoint on a series of important issues. The podcast seeks to humanize cattle producers and our issues so they can be better appreciated by our fellow Californians. If you haven’t had the opportunity to tune in, we would highly encourage you to do so. You can subscribe to the podcast via Apple and Google Podcasts or by visiting the Cattle Council Website.
From the Northernmost tip of California down to the Imperial Valley, Stories from California Cattle Country took us to 16 counties across the state. In 24 episodes, we met the faces behind the cattle industry, touching on topics from flooding to feedlots and sales yards to National Seashores. CalCattleCountry. (This podcast is produced by the California Cattlemen’s Foundation with support from the California Cattle Council.)
LISTEN: calcattlecouncil.org/stories-from-california-cattle-country/
2024 will bring new opportunities, projects, and investments to benefit cattle producers. Never hesitate to reach out to our office or any board member to provide input or comments. We certainly cannot be successful without your ongoing support, and for that, we thank you.
Have a wonderful Holiday season and a Happy New Year!