Sharing the Story of Cattle Care

Earlier this year, I shared some findings from a report released in late 2020 regarding consumer perceptions and behavior during the pandemic. This report, entitled “State of the Consumer: Fall 2020” (available on beefresearch.org) showed that perceptions about beef and beef production actually improved during the course of the pandemic, with overall positive perceptions reaching […]

Irish-Inspired Beef Pot Roast and Vegetables

In March, Corned Beef and Cabbage seem to reign supreme. But if you’re looking for a different way to celebrate the luck of the Irish this month, try this twist on the classic pot roast. A Bottom Round Roast makes this meal relatively affordable, the packaged gravy makes it easy to prep, and all those […]

Stockmanship & Stewardship, Daytona, and More!

Save the Date: Stockmanship & Stewardship Coming in July After having to postpone the event in 2020 due to the ongoing pandemic, the Nevada Beef Council (NBC) is pleased to move forward with its Stockmanship & Stewardship program, a nation-wide educational tour that brings world-renowned clinicians to each location for a top-notch learning opportunity. The […]